Roadmap for growth and renewal in Finnish tourism for 2015–2025

Finland’s new tourism strategy (roadmap for growth and renewal in Finnish tourism for 2015-2025) was presented in January 2015. The aim is to make Finland the number-one tourist destination in Northern Europe by 2025.

The strategic priority areas of the roadmap are as follows:

  • Strengthening theme-based co-operation between tourist centres and networks of tourism enterprises, as well as new openings in product development, sales and marketing
  • Developing competitive and comprehensive offerings from the interfaces of tourism and other fields
  • Increasing the effectiveness of marketing activities and making the travel services easier to buy
  • A competitive operational environment for tourism that supports growth and renewal
  • Easy accessibility

A number of different measures will be taken to promote the achievement of the objectives laid out in the roadmap. The strategic projects supporting growth and renewal for 2015–2018 will be launched first. Funding for them will come from the following financial instruments in the administrative branch of MEE:

  • Finrelax – Turning Finland into a top country of wellbeing tourism
  • Making the Finnish archipelago internationally known
  • Finland Stopover – making Finland a leading stopover country
  • Making digital tourism services easy to find and buy
  • Creation of a demonstration project targeting sustainable waterway tourism and utilising bioeconomy, cleantech, and digital technology

Further information: nina.vesterinen(at)