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Advisory Board for Creative Industries Advisory Board on the Creative Economy 2024–2030

TEM084:00/2024 Body

The Advisory Board on the Creative Economy is an expert advisory body for business development in the creative economy. Its activities are coordinated by the Ministry of Economic Affairs and Employment and the Ministry of Education and Culture.

Basic information In progress

Project number TEM084:00/2024

Case numbers VN/29860/2024

Set by Ministry of Employment and the Economy

Term/schedule 3.12.2024 – 31.12.2030

Date of appointment

Type of body Advisory board

  • company policy
  • development (active)
  • internationality
  • business environment
  • creative industries
  • means of livelihood
  • creative economy

Relation to the Government Programme

Orpo

Luku 5 Osaava Suomi

Alaluku 5.4 Kulttuuri, liikunta ja nuoret

Contact person
Sanna Kyyrä, johtava asiantuntija
tel. +358 295 047 012
firstname.lastname@gov.fi

Contact person
Laura Mäkelä, kulttuuriasiainneuvos
tel. +358 295 330 224
firstname.lastname@gov.fi

Project status

Goals and results

The objective of the Advisory Board on the Creative Economy is to promote the growth and internationalisation of the creative sector and to ensure long-term cooperation between business and industry and the public sector (especially ministries) on different issues ranging from strategic planning of the creative economy to the implementation of policy measures.

The Advisory Board on the Creative Economy is tasked with:
1) acting as an expert advisory body in strategic sets of issues related to the development of business opportunities and the business environment for the creative economy and making proposals to ministries/the Government
2) discussing matters concerning the development of the creative economy and related legislation and coordinating the measures of different administrative branches to develop business opportunities and the business environment for the creative economy
3) proposing objectives for the growth strategy of the creative economy and measures to achieve them, e.g. on the basis of initiatives received in the growth agreement processes
4) promoting the implementation of the growth strategy and monitoring its effects on the development of the creative economy
5) contributing to the implementation of the cultural policy report as part of the growth strategy and reporting on the implementation of the report’s proposals insofar as they are executed through the measures of the strategy
6) monitoring and evaluating the development of the operating environment and latest phenomena both nationally and globally
7) accelerating the introduction and implementation of the growth agreement procedure.

Starting points

The Government Programme of Prime Minister Petteri Orpo states that in connection with the cultural policy report, the Government will implement a cross-sectoral growth strategy for the creative industries. To coordinate measures promoting the vitality of the cultural and arts sectors together with parties and representatives working in the field, the Government will also create permanent collaborative practices between the administrative branches of the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment. Where applicable, the Advisory Board also supports the implementation of other Government Programme entries related to the creative economy.

The objective of the growth strategy for the creative economy and the advisory board is to accelerate business growth in the creative economy and to support its business environment. From the perspective of business, the creative economy can be considered to form three separate business areas: scalable content, creative services and the event industry (e.g. Ministry of Economic Affairs and Employment 2020, creative economy roadmap). Each sector has its own operating environment, specific impacts on Finnish society and the economy, as well as distinct value chains.

Additional information

  • Luovan talouden kasvustrategia 2025-2030Link to an external websiteOpens in a new tab

The term of the Advisory Board began on 3 December 2024 and will end on 31 December 2030.

Toimielimen asettaminen

  1. VN/29860/2024 Luovan talouden neuvottelukunnan asettaminen Link to an external websiteOpens in a new tab PDF

    29.11.2024 Ministry of Employment and the Economy

Päätös jatkoajasta, muutoksesta tai kokoonpanon muuttamisesta

  1. VN/29860/2024 Luovan talouden neuvottelukunnan jäsenen vaihtaminen Link to an external websiteOpens in a new tab PDF

    16.4.2025 Ministry of Employment and the Economy

  2. VN/29860/2024 Luovan talouden neuvottelukunnan jäsenen vaihtaminen Link to an external websiteOpens in a new tab PDF

    13.1.2025 Ministry of Employment and the Economy

Project group

Person

Role, Term

Lindgren, Marjo
valtiosihteeri
Ministry of Transport and Communications

Role: Chair
3.12.2024 – 31.12.2030

Kokko, Kristiina
valtiosihteeri
Ministry of Education and Culture

Role: Deputy chair
3.12.2024 – 31.12.2030

Aarrekangas, Maarit
Senior Advisor
Marketing Finland

Role: Personal deputy member
3.12.2024 – 31.12.2030

Abrahamsson, Anna Sofia
toimitusjohtaja
Abraca Oy

Role: Personal deputy member
9.4.2025 – 31.12.2030

Aherto, Suvi
Head of Corporate Communications and Responsibility
MTV 3 Oy

Role: Personal deputy member
3.12.2024 – 31.12.2030

Arponen, Elina
CEO
Quicksave Interactive

Role: Personal deputy member
3.12.2024 – 31.12.2030

Aulake, Kimmo
neuvotteleva virkamies
Ministry of Education and Culture

Role: Member
3.12.2024 – 31.12.2030

Auvinen, Tuomas
dekaani
Aalto-yliopisto

Role: Personal deputy member
3.12.2024 – 31.12.2030

Ekman, Tove
toiminnanjohtaja
Sirkuksen ja tanssin tiedotuskeskus

Role: Member
3.12.2024 – 31.12.2030

Forsström, Ramona
edustaja / toimitusjohtaja
Luovat ry / Warner Music

Role: Personal deputy member
3.12.2024 – 31.12.2030

Haapiainen-Makkonen, Johanna
juridinen asiantuntija
Suomen Kustannusyhdistys ry

Role: Personal deputy member
3.12.2024 – 31.12.2030

Hiltunen, Kari-Pekka (Koopee)
johtaja
Neogames ry

Role: Member
3.12.2024 – 31.12.2030

Huuskonen, Juha
toimitusjohtaja
Frame Contemporary Art Finland

Role: Member
3.12.2024 – 31.12.2030

Järvitalo, Anni
hallituksen jäsen / toimitusjohtaja
Arkkitehtitoimistojen liitto ATL / Nomaji maisema-arkkitehdit Oy

Role: Personal deputy member
3.12.2024 – 31.12.2030

Karske, Joakim
toimitusjohtaja
Design Forum Finland

Role: Member
3.12.2024 – 31.12.2030

Kerman, Sami
toimitusjohtaja
Tapahtumateollisuus ry

Role: Member
3.12.2024 – 31.12.2030

Kujala, Tapio
vararehtori
Taideyliopisto

Role: Member
3.12.2024 – 31.12.2030

Kuosmanen, Rosa
viestintäpäällikkö
Frame Contemporary Art Finland

Role: Personal deputy member
3.12.2024 – 31.12.2030

Kuulasmaa, Laura
toiminnanjohtaja
APFI ry

Role: Member
3.12.2024 – 31.12.2030

Lahovaara, Sanna
talous- ja hallintopäällikkö
Design Forum Finland

Role: Personal deputy member
3.12.2024 – 31.12.2030

Lahti-Nuuttila, Teija
Executive Director
Business Finland

Role: Member
3.12.2024 – 31.12.2030

Laiho, Sakari
johtaja
Suomen Kustannusyhdistys

Role: Member
3.12.2024 – 31.12.2030

Lampi, Heli
viestintäjohtaja
Music Finland

Role: Personal deputy member
3.12.2024 – 31.12.2030

Lehtinen, Roope
hallituksen puheenjohtaja / tuottaja
APFI ry / Fire Monkey

Role: Personal deputy member
3.12.2024 – 31.12.2030

Lehtonen, Katri
kehittämispäällikkö
Ministry of Employment and the Economy

Role: Personal deputy member
3.12.2024 – 31.12.2030

Lemminki, Riikka-Maria
toimitusjohtaja
Marketing Finland

Role: Member
3.12.2024 – 31.12.2030

Lämsä, Hanna
toiminnanjohtaja
Suomen kulttuuri- ja tiedeinstituutit ry

Role: Member
3.12.2024 – 31.12.2030

Lönnqvist, Maija
teollisuusneuvos
Ministry of Employment and the Economy

Role: Member
3.12.2024 – 31.12.2030

Majuri, Saara
johtava asiantuntija
Suomen Tekstiili ja Muoti (STJM) ry

Role: Personal deputy member
3.12.2024 – 31.12.2030

Manninen, Mikko
toiminnanjohtaja
Music Finland

Role: Member
3.12.2024 – 31.12.2030

Merimaa, Mirva
toimitusjohtaja
Tiketti Oy

Role: Personal deputy member
3.12.2024 – 31.12.2030

Muikku, Jari
hallituksen jäsen / toiminnanjohtaja
Luovat ry / Suomen Musiikkikustantajat ry

Role: Member
3.12.2024 – 31.12.2030

Myllykoski, Mikko
hallituksen jäsen / toimitusjohtaja
Suomen kulttuuri- ja tiedeinstituutit ry / Tiedekeskus Heureka

Role: Personal deputy member
3.12.2024 – 31.12.2030

Mäkelä, Laura
kulttuuriasiainneuvos
Ministry of Education and Culture

Role: Project contact person
3.12.2024 – 31.12.2030

Mäkelä, Milja
operatiivinen johtaja
Finnish Business Angels Network

Role: Member
3.12.2024 – 31.12.2030

Nevalainen, Lotta
kansainvälisten asioiden päällikkö
Sirkuksen ja tanssin tiedotuskeskus

Role: Personal deputy member
3.12.2024 – 31.12.2030

Niinikoski, Marja-Liisa
toimitusjohtaja
Suomen Tekstiili ja Muoti (STJM) ry

Role: Member
3.12.2024 – 31.12.2030

Nyholm, Kenneth
Ecosystem Manager
Business Finland

Role: Personal deputy member
3.12.2024 – 31.12.2030

Otva, Niina
hallintojohtaja
Suomen elokuvasäätiö

Role: Personal deputy member
3.12.2024 – 31.12.2030

Parviainen, Paula
kulttuurin ja luovien alojen suurlähettiläs
ministry for Foreign Affairs of Finland

Role: Member
3.12.2024 – 31.12.2030

Patrakka, Roosa
erityisasiantuntija
Ministry of Transport and Communications

Role: Personal deputy member
3.12.2024 – 31.12.2030

Rönkkö, Kaisa
johtaja
Taiteen edistämiskeskus Taike

Role: Member
3.12.2024 – 31.12.2030

Saarinen, Lasse
toimitusjohtaja
Suomen elokuvasäätiö

Role: Member
3.12.2024 – 31.12.2030

Salojärvi, Eero
erityisasiantuntija
Ministry of Transport and Communications

Role: Member
3.12.2024 – 31.12.2030

Sillanpää, Auli
osaamisaluejohtaja
Metropolia Ammattikorkeakoulu

Role: Personal deputy member
9.12.2024 – 31.12.2030

Tanskanen, Timo
koulutusjohtaja
Turun ammattikorkeakoulu

Role: Member
3.12.2024 – 31.12.2030

Terho, Henri
taiteen tukemisen päällikkö
Taiteen edistämiskeskus Taike

Role: Personal deputy member
3.12.2024 – 31.12.2030

Uusi-Rauva, Kati
Director
EIT: KIC Culture and Creativity

Role: Member
3.12.2024 – 31.12.2030

Waldén, Jorma
johtaja
Ministry of Education and Culture

Role: Personal deputy member
3.12.2024 – 31.12.2030

Wiklund, Marcus
yhteiskuntasuhteiden johtaja
Sanoma Oyj

Role: Member
3.12.2024 – 31.12.2030

von Bagh, Sergej
hallituksen varapuheenjohtaja / toimitusjohtaja, osakas ja johtoryhmän jäsen
Arkkitehtitoimistojen liitto ATL / BST-Arkkitehdit Oy

Role: Member
3.12.2024 – 31.12.2030

Kaalikoski, Katri
koulutuspäällikkö
Humanistinen ammattikorkeakoulu

Role: Personal deputy member
3.12. – 8.12.2024

Laisi-Puheloinen, Tiina
toimitusjohtaja
Finnish Business Angels Network

Role: Personal deputy member
3.12.2024 – 8.4.2025

Secretariat

Person

Role, Term

Arvonen, Leena
Ecosystem Manager
Business Finland

Role: Member
3.12.2024 – 31.12.2030

Kyyrä, Sanna
johtava asiantuntija
Ministry of Employment and the Economy

Role: Member
3.12.2024 – 31.12.2030

Mäkelä, Laura
kulttuuriasiainneuvos
Ministry of Education and Culture

Role: Member
3.12.2024 – 31.12.2030

Pirkkalainen-Barber, Maria
kansainvälisten asioiden asiantuntija
Taiteen edistämiskeskus Taike

Role: Member
3.12.2024 – 31.12.2030

Ungrouped

Person

Role, Term

Kyyrä, Sanna
johtava asiantuntija
Ministry of Employment and the Economy

Role: Person in charge
7.11.2024 –

Kyyrä, Sanna
johtava asiantuntija
Ministry of Employment and the Economy

Role: Project contact person
7.11.2024 –

Related projects

  • Kulttuuripoliittinen selonteko 2023-2024 Link to an external websiteOpens in a new tab

Read more

Growth strategy for the creative economy aims for sustainable growth and internationalisation

Ministry of Economic Affairs and Employment Ministry of Education and Culture Press release 10.6.2025 9.40

Luovan talouden neuvottelukunta viimeisteli luovan talouden kasvustrategiaa

Ministry of Economic Affairs and Employment Ministry of Education and Culture News item 7.5.2025 10.44

Luovan talouden neuvottelukunta keskusteli kasvustrategian vaikuttavuudesta

Ministry of Economic Affairs and Employment Ministry of Education and Culture News item 14.4.2025 12.27

Luovan talouden neuvottelukunta jatkoi kasvustrategian toimenpiteiden valmistelua

Ministry of Economic Affairs and Employment Ministry of Education and Culture News item 31.3.2025 14.09

Luovan talouden neuvottelukunta edisti alan kasvustrategian toimenpideaihioita

Ministry of Education and Culture Ministry of Economic Affairs and Employment News item 11.3.2025 10.26

Luovan talouden neuvottelukunta antoi eväitä alan kasvustrategian valmisteluun

Ministry of Economic Affairs and Employment Ministry of Education and Culture News item 28.1.2025 9.18

Luovan talouden neuvottelukunta käynnisti toimintansa

Ministry of Economic Affairs and Employment Ministry of Education and Culture News item 19.12.2024 9.58

Advisory Board for the Creative Economy has been appointed

Ministry of Education and Culture Ministry of Economic Affairs and Employment Press release 5.12.2024 13.33

Developing and statute drafting in the Government

The ministries implement the Government Programme, draft acts and other statutes, and promote reforms through different kinds of projects, working groups and bodies. Information on all this is available on the Government website.

All ministries' projects are available on the Government website valtioneuvosto.fi/en/projects Link to an external websiteOpens in a new tab

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