Finland’s tourism strategy for 2025–2028
‘Achieving more together – sustainable growth and renewal in Finnish tourism’ is the name of Finland’s national tourism strategy for 2025–2028. The strategy defines targets for the development of tourism until 2028 and measures to be taken between 2025 and 2028. Finland is aiming to become the most sustainably growing tourist destination in the Nordic countries. Tourism is being developed as a responsible and growing service business that generates welfare and creates jobs across the country.
Finland´s tourism strategy and measures for 2025–2028
(in Finnish)
Finland’s tourism strategy identifies four priorities that will facilitate the sustainable growth and renewal of the tourism sector:
- accessibility supports sustainable growth
- sustainability management is Finland´s competitive advantage in tourism
- digitalisation enhances the purchaseability of tourism services
- a smooth operating environment strengthens competitiveness
Joint guidelines for developing the tourism sector
The cross-cutting theme of the strategy is cooperation, which is essential for achieving sustainable growth and renewal in Finnish tourism. Actions will be taken in intersectoral collaboration by a wide range of operators. The measures are monitored by a High-Level Working Group on Tourism appointed by the Ministry of Economic Affairs and Employment. The group serves as an advisory expert body on a broad range of strategic issues related to the development of tourism.
The tourism strategy has been drawn up under the coordination of the Ministry of Economic Affairs and Employment. The ministry is responsible for setting the priorities of the Finnish tourism policy and develops the sector in cooperation with other ministries and sectoral actors. The High-Level Working Group on Tourism played a key role in promoting the update.
Previous strategies
Please see previous strategies on the Finnish-language page (in Finnish)
Further information: Sanna Kyyrä, sanna.kyyra(at)gov.fi