Tourism is growing and undergoing renewal

Finland’s tourism industry is an important export sector and employer. In 2024, the total tourism demand was EUR 16,6 billion.

Development of tourism in Finland is guided by the Tourism Strategy and Measures for 2025–2028 (in Finnish, abstract in English). The strategy defines targets for the development of tourism until 2028 and measures to be taken between 2025 and 2028.

The Ministry of Economic Affairs and Employment is responsible for setting the priorities of the Finnish tourism policy and it develops the sector in cooperation with other ministries and sectoral actors. Visit Finland is responsible for the international promotion of Finnish tourism.

Growth-oriented and networked tourism enterprises with expanding international operations have priority when public subsidies are provided.