Tourism is growing and undergoing renewal

Finland’s tourism industry has grown and become more international at a faster pace than other sectors in recent years. It has become an important export sector and provider of employment. In 2019, the revenue generated by tourism was over EUR 16 billion and it was estimated to even reach EUR 20 billion by 2028.

Development of tourism in Finland is guided by the Tourism Strategy for years 2022-2028 (in Finnish). The strategy defines targets for the development of tourism until 2028 and measures to be taken between 2022 and 2023. The aim is to make Finland the most sustainably growing tourist destination in the Nordic countries.

The Ministry of Economic Affairs and and Employment is responsible for setting the priorities of the Finnish tourism policy and it develops the sector in cooperation with other ministries and sectoral actors. Visit Finland is responsible for the international promotion of Finnish tourism.

Growth-oriented and networked tourism enterprises with expanding international operations have priority when public subsidies are provided. Funding is also directed at areas providing the tourism industry with stronger operating prerequisites, such as transport connections, improvements in energy-efficiency and the maintenance of national parks and hiking routes.

Further information: Sanna Kyyrä, sanna.kyyra(at)