Finnish tourism in numbers

According to tourism accounts*, tourism has become more important for the Finnish economy in recent years. Revenue generated by tourism has amounted to nearly EUR 16 billion. In 2017, foreign tourists spent about EUR 4,6 billion in Finland. 

The tourism cluster provided employment for 142 100 people in 2018. Tourism has also significant multiplier effects on other sectors, such as construction, transport, and commerce. In addition, an estimated 12 million hours were worked in the hotel and restaurant sector in 2017, which corresponds to approximately 6,500 full-time equivalent jobs.

In light of the tourism account the importance of tourism for the Finnish economy has grown to 2.7 per cent share of GDP.

  • Calculated in Euros, the total tourism demand was EUR 15,7 billion in 2018. The share of inbound tourism demand accounted for 4,9 billion euros.
  • A total of 142 100 people worked in industries linked to tourism in 2018, which is 5.4 per cent of all employed people in Finland.
  • In year 2018, the direct gross added value generated by tourism increased to EUR 5,4 billion.  
  • In 2017, there were 15,2 million overnight stays of domestic tourists and 6,7 million overnight stays of foreign tourists in Finland. Russia was still the most important market. The biggest growth was reported from Chinese markets (+35,3%).
  • In 2018, the amount of overnight stays of foreign tourists reached a new record high with 6,8 million overnight stays.

Tourism Account report 2017-2018 (in Finnish, with summary and key figures in English). The MEAE Business Sector Services publishes an annual sectoral report on the state and future prospects of the tourism business. Reports on tourism (in Finnish).

Regional economic and employment effects of tourism 

  • In 2018, more than half of tourists' consumption in Finland, about EUR 8 billion, went to Uusimaa and almost EUR 1.1 billion to Lapland.
  • The share of tourism in GDP was higher than the national average (2.7 %) in Åland (19.7 %), Lapland (6.9 %), Kainuu (3.8 %), Southern Savonia (3.7 %), Uusimaa (3.1 %) and South Karelia (3.2 %).
  • More than half of the tourism demand concentrated in Uusimaa. Regionally, in addition to Uusimaa, tourism demand was particularly concentrated in Lapland (7 %), Pirkanmaa (6 %), Southwest Finland (5%) and Northern Ostrobothnia (4 %).
  • In 2015–2018, foreign tourism demand increased from EUR 3.6 billion to EUR 4.9 billion at an annual rate of about 12 per cent. The growth in foreign demand was particularly focused on Uusimaa, Lapland and South Karelia. Lapland and South Karelia are the only provinces where more than half of the tourism demand is foreign.
  • Domestic tourism generates 69 percent of tourism demand. In 2015–2018, domestic tourism demand rose from EUR 10.2 billion to EUR 10.8 billion, or about two per cent per year. Almost 80 percent of this growth was in the provinces of large cities Uusimaa, Pirkanmaa and Southwest Finland.
  • A total of 142,100 people, or 5.4 per cent of the Finnish workforce, worked in the tourism industry in 2018. In addition to Åland (14.1%) and Lapland (8.0%), the share of people employed in the tourism industry was higher than average in Uusimaa (6.2%) and South Karelia ( 5.6%). 
  • The share of those working in the tourism industry has increased in Lapland, Päijät-Häme, North Karelia and Ostrobothnia. Half of the personnel in the tourism industries worked in catering services and a quarter in passenger transport.

Preliminary data for 2018 can be found in the Ministry of Employment and the Economy's Regional Tourism Accounts Report (in Finnish). The economic and employment effects of tourism by province were last examined regarding the year 2015. The results of the regional tourism accounts can be utilized e.g. in regional planning, regional development and research.

Regional Tourism Accounts 2017-2018 - regional economic and employment effects of tourism 

Tourism account or Tourism Satellite Account (TSA) is a statistical system which describes the economic and employment impacts of tourism in a comprehensive manner. It has been jointly developed by such bodies as the UN, the World Tourism Organization (UNWTO), the OECD and the EU.

Further information: Sanna Kyyrä, sanna.kyyra(at)