Roadmap for creative economy
The roadmap for creative economy is a process jointly implemented with those involved in creative industries that aims to generate growth for companies in the creative industries and other sectors. Up-to-date information on measures related to the roadmap is available on www.creativefinland.fi/tiekartta.
One of the priorities of Prime Minister Sanna Marin’s Government Programme (2019) is the promotion of creative industries. In order to achieve this objective, the Ministry of Economic Affairs and Employment, together with the Ministry of Education and Culture, launched a project to create a roadmap for creative economy in autumn 2019. The roadmap was completed in summer 2020.
From the perspective of business development, the roadmap examines the potential for the growth and development of three key operating environments that utilise creative expertise. These environments are: 1. content that can be duplicated, 2. creative expertise as a service generating added value for the customer, and 3. events and unique products that, if expanded outside the creative economy to all experiences, cover all activities of the events sector.
Practical measures of the roadmap
1. identifying ecosystems and networks and changes in value chains
2. different kinds of skill gaps
3. business development services
4. measures to promote growth and internationalisation
5. assessment methods and indicators
Based on the proposed measures, a common roadmap to remove obstacles to growth was drawn up in cooperation with representatives of the relevant sectors. The roadmap highlights the key measures for which new networks and operating methods are necessary to ensure future implementation.
The Ministry of Economic Affairs and Employment and the Ministry of Education and Culture will continue the roadmap process together with the operators in the sector. Business Finland is responsible for coordinating the implementation, guided by a steering group appointed jointly by the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment.